Market Opportunity Analysis

When you are preparing to enter new markets or evaluating the infill potential of existing markets, you need to understand the total opportunity that the market offers your unique brand in order to optimize your investments. We help you uncover the market opportunity analysis to identify the potential for the brand in a specific market.
Here’s how it works:

• Our analytics consultant will define the customer profile – the types of consumers who make up your core customer base. That profile is combined with other factors that drive your unit performance, such as presence of competition, cotenants, and area draw factors, to create a site scoring model.
• Next, you decide the minimum required performance threshold for each new unit and the maximum allowed cannibalization percentage. These thresholds are entered into an algorithm that uses the site scoring model to assess every possible combination of sites in a market to determine the best combination that meets your criteria. This process is referred as a market potential analysis.
• The output of the market potential analysis is a count of how many trade areas the market can support and the locations of the recommended trade areas within the market. In some cases, you may decide to take the analysis a step further by narrowing down the results to specific addresses.

Site (Real Estate) Selection

One of the most important elements for the success of your store will be the location you select, in those stores where customers will routinely be coming to you to purchase your products. We provide franchisee with the information on the market and the type of location they should be looking for. Help them with the cost and return on investment analysis before the site goes for an approval.

Project Development

Franchisees are expected to develop thestore to meet the site development requirements and standards of the brand, including layout, décor, signage, furniture, fixtures, and equipment. We will provide you the layout and expect franchisee to have a builder recast to meet the requirements of the store. After approving your site plan, it will be franchisees responsibility to build out the location to the brands standards, and also to meet local building codes. We will provide you with a list of sources for the equipment, décor and other items you will need to purchase, and often the sources of that material will be limited.

Initial and On-Going Training

Initial training includes both classroom and on-the-job training.