We help expand retailers to existing and emerging markets
Business development activities extend across different departments, including sales, marketing, project management; Networking, negotiations, partnerships, and cost-savings efforts are also involved. All these different departments and activities are driven by and aligned to the business development goals.

For instance, a retailer has a brand which is successful in one region (say, Delhi and Mumbai). The business development team assesses further expansion potential. After all due diligence, research and studies, it finds that the product/service can be expanded to a new region (like Bangalore, Chennai or Cochin).
Let’s understand how this business development goal can be tied to the various functions and departments:

What we do

• Sales: Our sales personnel’s focus on a particular market or a particular (set of) client(s), often for a targeted revenue number. In this case, business development assesses the Tamil Nadu markets and concludes that sales worth₹20 Crores can be achieved in three years. With such set goals, the sales department targets the customer base in the new market with their sales strategies.
• Marketing: Our marketing involves promotion and advertising aimed towards the successful sale of products to end-customers. Marketing plays a complementary role in achieving the sales targets. Business development initiatives may allocate an estimated marketing budget. Higher budgets allow aggressive marketing strategies like cold calling, personal visits, road shows, and free sample distribution. Lower budgets tend to result in passive marketing strategies, such as limited online, print and social media ads, or sometimes billboards.
• Strategic Initiatives or Partnerships: To bring a brand to a new market, will it be worth going solo by clearing all required formalities, or will it be more sensible to strategically partner with local firms already operating in the region? Assisted by our legal and finance teams, our business development team weighs all the pros and cons of the available options, and selects the one that best serves the business.
• Project Management/Business Planning: Business expansions often require new stores in the new market, or remodeling or repurposing existing stores. Such decisions are finalized by the business development team based on their cost-, and time-related assessments. Then, the project management/implementation team swings into action to work towards the desired goal.
• Vendor Management: New stores and brands often need external vendors. For example, will shipping of product need a dedicated courier/transport service? New stores need an air-conditioner provider? Cash collection agencies? Interior fit out vendors? What are the costs associated with these engagements? Our business development team works through these questions.
• Negotiations, Networking and Lobbying: A few business initiatives may need expertise in soft skills. For example, lobbying is legal in some regions, and may become necessary for penetrating the market. Other soft skills like networking and negotiating may be needed with different third-parties such as vendors, agencies, government authorities, and regulators. All such initiatives are part of ourbusiness development.
• Cost Savings: Our business development is not just about increasing sales, brands to markets and market reach. Strategic decisions are needed to improve the bottom line, which include cost-cutting measures. For example an internal assessment revealing high spending on travel, lead to travel policy changes, such as hosting video conference calls instead of on-site meetings, or opting for less expensive transportation modes. Similar cost-saving initiatives are implemented by outsourcing non-core work like billing, accounting, financials, technology operations and customer service. Strategic partnerships needed for these initiatives are a part of our business development.